Eason 1916

Eason's commemoration of the 1916 Easter Rising in their flagship store on Dublin's O'Connell Street

Designed at


Creative Direction

Conor Wynne




Two columns within the shop were wrapped in shelving which was designed to look like a Dublin tram that would have been seen running along O'Connell Street in 1916.

An interactive touchscreen allowed customers to learn about the events of the 1916 Easter Rising, which happened in and around the location of the Eason store itself.