Winter Lights

Naming, branding and campaign materials for Dublin City Council's wintery takeover of Dublin city centre.

Designed at

McCann Dublin

Creative Direction

Bren Byrne

The campaign began with these mysterious advertisements popping up around the city, showing illustrations of various Dublin city landmarks.

The full reveal showed all of the illustrated landmarks in one place alongside a full list of the locations that would be lit up over the festive period.



Behind the Scenes

The logo was built out of ropelights by tracing over a drawing, drilling holes and attaching the lights to a black backing board. The drawing was then removed to reveal the lights spelling out each of the words on a black background.


It was not possible to draw either of the words completely using a single line and so they were photographed and the missing parts were placed in digitally to create the final logo.